CASE STUDIESBusiness Opportunity

AdRide™ was launched in New York City to satisfy the demand for a new form of innovative ambient Outdoor Advertising.


Adbikes™ are high-tech quadricycles carrying two back-lit billboards that can deliver your message straight to the heart of the marketplace — virtually anywhere, creating  highly-targeted interactive outdoor advertising.

  • Closer to the point of sale
  • Huge impact and brand exposure
  • Local, regional or national campaigns
  • Superb for distribution or sampling
  • Can operate day or night
  • Low cost-per-thousand impressions
  • Enthusiastic and professional riders
  • A professional and reliable service
  • Ability to pinpoint your target markets

The Adbikes™ concept has had revolutionary success in major cities around the world including London, Paris, Dublin, Barcelona Budapest and Tel-Aviv.

The concept has been built on delivering tangible results that impact businesses across all industries and of all sizes.

               Clients find that our mobile promotional bikes 
     are the innovative ambient advertising concept we intended 
                            and that they deliver results

Adbikes™ come complete with a high performance sound system to allow your corporate message, soundtrack or radio commercial to be played in public. Audio adds an attractive quality to ambient advertising during events such as product sampling or store launches. The unique back-lit system enables our illuminated mobile poster bikes to operate all year round, day or night and offer incredible presence on the street. Adbikes serve as a superb alternative solution within the ambient advertising sector.

  • Standing out from the crowd
  • High-profile street retail environments
  • Busy pedestrian areas
  • Reaching specific audiences, such as holiday-makers
  • New store and product launches
  • Recruitment drives
  • Film premiers and PR opportunities
  • Sporting events and concerts
  • Conferences or trade shows
  • In-store displays

Each Adbike is outfitted with an AdRider who acts as your company’s brand ambassador. These individuals are recruited for their enthusiasm and ability to interact with a target audience (if required) and can be dressed in corporate colors, uniforms or other promotional clothing, further strengthening a brand’s visibility. 
AdRiders can also be used for distributing products, samples or promotional materials in designated areas.

     Adbikes are a powerful, innovative and cost-effective way to combine
     alternative advertising and sales promotions, allowing you to literally
                                     pin-point your target market…

“OUTDOOR GETS RESULTS” ...so say consumers surveyed within a recent Arbitron study. Through seeing an outdoor advertisement:

  • 61% learned about an event
  • 53% learned about a store they later visited
  • 52% learned about a restaurant they later visited
  • 47% noted or were reminded to listen to a radio station
  • 29% noted a website

According to the 2000 United States Census, today's demographic target audience lives an increasingly active lifestyle away from their living rooms, creating more exposure opportunities in the mobile outdoor advertising arena.

According to a study of the critical role that outdoor advertising vehicles play in today’s media mix, the following statistical information was reported by Arbitron* corporation:

 “Whether targeted to pedestrians or vehicle passengers, outdoor media have the power to reach mobile consumers Particularly, outdoor media can play a critical role in a media plan by reaching consumers who receive less exposure from traditional channels such as print and/or broadcast.”

Among the study’s findings are that Americans are more mobile than ever before. For instance, Americans reported traveling an average of 302 miles in a vehicle in the past seven days with an average round trip commute to work of 54 minutes. Pedestrian traffic has also stepped up across the country with 8 of 10 Americans reporting that they have walked in any city or town in the past 7 days.

A statistical study conducted by Arbitron supports Mobile Advertising as a mobile media that targets vehicle drivers/passengers, reaching 96 percent of Americans weekly. The advantages of Mobile Advertising are so profound in fact that Arbitron is currently developing a system for measuring audiences in local mobile ad markets across the United States — similar to their rating system for
broadcast media.

Nancy Fletcher, president of OAAA** agrees that, “outdoor media not only
have significant reach, but they can generate extremely significant frequency
exposure among heavy commuters and vehicle drivers/passengers.”

* Arbitron Inc. is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, and advertising agencies in the United States and Europe.
** Based in Washington, D.C., the Outdoor Advertising Association of America is the leading trade association representing the outdoor advertising industry.

  • Mobile advertising generates 2.5 times more attention than a static billboard, according to Perception Research.

  • Nearly 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.

  • 97% recall of the advertising message when you use mobile advertising, according to RYP & Becker Group.

  • Compare 97% recall (above) to a 19% retention rate for static signs, based on an independent survey by Capitol Communications Group.

  • 74% of heaviest commuters don't watch TV news, and 27% of them
    do not read a newspaper. These heavy commuters drive more, make more money, are higher educated and are more likely to have
    children - according to the Arbitron Outdoor Study.

  • Mobile Outdoor Advertising builds brand recognition.


The graphs below illustrate how delivery of typical Out-of-Home media builds impressions in a short period of time. Reach will accumulate rapidly during weeks 1 and 2, then level off. Once the reach basis is established, frequency builds during the remaining four-week period.


Reach: Reach is the approximate percentage of the target audience's population which will be potentially exposed to the advertising message at least once during the Showing.

Frequency: The average number of times an individual has the opportunity to see an advertising message during a defined period of time.

GRP: (Gross Rating Point) - Represents the percentage of the population that will see your ad per day in a specific city. Also known as a showing.

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